William M. Bell
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LÉGAL SHAKES UP HOT SAUCE MARKET WITH BRAZILIAN RECIPE:
“MOLHO DE PIMENTA”
New Brand of Hot Sauce Brings a Taste of Brazil to the Fast-Growing U.S. Hot Sauce Market
NEW YORK (Jan. 31, 2018) – Légal (pronounced Lay-Gal) announced today the launch of its Brazilian hot sauce in the U.S. market. Légal Hot Sauce, owned by Homer Foods LLC and based in Hollywood, Fla., is made from a special recipe that incorporates the Brazilian malagueta pepper, which has been passed down for generations, and is now available for the first time in the U.S. With its uniquely Brazilian flavor, Légal is well-poised to shake up the U.S. hot sauce market, which has already been on fire over the last few years.
“We wanted to introduce a taste of Brazilian heritage to the U.S. market, and to bring this recipe to U.S. consumers for the first time,” said Gabriela Neves, co-founder of Légal. “We’re really looking to spice up the hot sauce market with our unique taste.”
The malagueta pepper, discovered by the Portuguese while exploring modern-day Brazil, is the key ingredient in Légal Hot Sauce. The pepper has been used for thousands of years by the natives for medicinal purposes and has also been considered a sign of good luck. Legend has it that when explorers came across the malagueta plant, gold was discovered nearby shortly thereafter.
For years, the plant was used to season food in local recipes, but it wasn’t until a local village woman started to create a sauce using the malagueta chile that the precursor to Légal was born. The name “Légal” means “cool” in Portuguese and conveys the carefree lifestyle of the Brazilian people, coupled with their spice and zest for fun.
“Our recipe has been adapted from one passed down through generations, and uses fresh, all-natural ingredients to develop that uniquely Brazilian kick,” said co-founder Michael Fernandez. “Légal really does combine the spiciness of two worlds, hot sauce and Brazil, and goes well with almost any dish.”
About Légal Hot Sauce
Made from all-natural ingredients Légal (pronounced Lay-Gal) “Molho de Pimenta” Hot Sauce is perfect for adding that Brazilian kick to spice up your life. Légal Hot Sauce combines the best of two hot worlds, Brazil and hot sauce, and is now available in the U.S., straight from Brazil. Légal Hot Sauce is owned by Homer Food LLC, based in Hollywood, Fla. For more information on ingredients and how to purchase, please visit www.legalhotsauce.com. Légal can also be purchased at all Heatonist stores throughout New York City and online at www.heatonist.com.
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Corporate website: https://www.legalhotsauce.com/
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